Client
Wellness Festival
Services
Visual Identity
Communication collateral
Wellness Festival is the first event of its kind in Romania as it focuses on 5 pillars: fitness, nutrition, technology, personal care and lifestyle. With a line-up featuring world leading yoga teachers, nutrition experts and speakers, the event needed a balanced approach to branding that could be used on various communication materials.
When designing the logo I realized that, when put together, the five pillars at the core of the brand have one outcome and that was harmony. After analyzing the different ways in which this concept has been portrayed in various cultures we decided to take inspiration from the Adinkra symbol for harmony. A clean, simple and balanced interpretation allowed me to play around with vivid colors. The logo can also be viewed as a smiling person and when used in a grid it becomes a yoga class with people on colorful mats.
