Client
Liliac Wines
Services
Label design
Liliac Wines asked me to design the label for a very distinctive wine with a unique story. It all happened by accident, a wine that should have gone bad, didn’t. Instead it became a one-of-a kind Sauvignon Blanc. Now, in order to market it, they needed a design that would break away from their usual labels and make it stand out. The label is based on an optical illusion where the name “Unexpected” comes up when holding the bottle at certain angles.
