Client
Jacky Boys
Services
Packaging design
Jacky Boys is a new brand of light summer wines in a can, meant for parties and outdoor gatherings. The audience is significantly younger than the usual wine consumer so the packaging is meant to illustrate that. We treated the Jack in the name as the playing card and started creating illustrations for various varieties with different Jacks. The first one is the Newbie, a light Sauvignon Blanc enjoyed by a mullet-ridden cap-wearing hipster with a rebellious pinky finger.
