Client
Capricorn
Services
Visual Identity
Packaging design
Capricorn is a Swiss mineral water coming from the Capricorn spring in the Alps. The client had the following dilemma: they needed to create a premium brand for the water but at the same time they were not allowed to change the name Capricorn since under the Swiss law, a bottled water must use the name of the spring it comes from.
This challenge worked in their favor and after extensive research I designed a logo inspired by the Capricorn constellation and the mountain peaks of the region. It all comes together in elegant packaging with silver and blue backgrounds for sparkling and still water.
